Lubricants
Smile Makers Generous Gel Water-Based Lubricant Review
TLDR
Smile Makers Generous Gel is worth a look if you want a fragrance-free water-based lube. The price is low. The 60ml tube costs $9.95. Check your condom type first. Older FDA labeling rules out polyurethane. Read the current pack and your condom label before use.
A good lube should help you feel at ease. It should also be clear about what is in it and how you can use it. Smile Makers Generous Gel makes a strong case on price and its lack of added fragrance. Its broad claims need a closer look.

Product illustration
I would put this gel on a short list for someone who wants a small first purchase. I would not choose it on the strength of a star score alone. Your skin and your needs matter more. So do the things you use with it.
Smile Makers Generous Gel at a glance
| Detail | What to know |
|---|---|
| Type | Water-based lubricant |
| Size | 60ml, about 2 fl oz |
| Listed price | $9.95 plus tax and shipping |
| Added fragrance | None listed |
| Glycerin | Yes |
| Best reason to try it | Low cost and a small tube |
| Main limit | Check your condom type and both labels |
At that price, Generous Gel costs about $1.66 per 10ml. Use that to check the value of a large bottle. It does not include shipping. A small order can cost more per use once you add that fee.
What is in Smile Makers Generous Gel?
The full list on the brand site is: Aqua, Glycerin, Propylene Glycol, Methylpropanediol, Carbomer, Sodium Benzoate, Sodium Hydroxide, and Dipotassium Glycyrrhizate.
Water comes first. The gel has glycerin. Skip it if you want to avoid that. There is no added fragrance in the list.
Smile Makers says refined glycerine helps retain moisture. It makes the lubricant slippery. Carbomer makes it thick. The term for that is viscosity. Sodium benzoate helps keep the gel fresh. It helps prevent microbial growth. The maker says methyl propanediol adds glide without silicone. Each has a role in the mix. That does not prove this gel beats other lubricant brands.
The brand calls Dipotassium Glycyrrhizate a natural plant extract. It does not mean the gel will heal skin. A lubricant is made to ease mechanical friction. Skin care products can have some of the same parts. They have a different job.
I like to see the full formula before I buy. Still, a short list does not mean a gel will suit all skin. Nor does a natural plant extract make the whole mix free of allergens. Has one of these things caused a rash before? Avoid it. Words such as pure or gentle do not change that.
Keep the product wrapping until you have checked the tube. Does its list match the one on the site? Take care with old stock. Check again if the size or pack has changed.
Smile Makers Generous Gel water-based lubricant: feel and comfort
Smile Makers calls Generous Gel a smooth gel that cuts friction. Ulta says it is easy to wash off. Those claims are worth a look. They do not tell you how long it will last for you.
My rule for any water-based lubricant is simple. Judge comfort as you go. Do not try to make a tiny amount last just to prove the bottle was good value. Pause if it stops feeling slippery. Add more only as the pack directs. Stop if it still does not feel right.
The point is less drag, not a set number of minutes. Your needs can differ from someone else's. The amount of lube you want can change each day. You do not need to feel dry before comfort counts.
Generous Gel is a water-based lubricant designed to add glide. It adds to your natural lubrication. It aims to cut friction during sexual activity. Less drag can mean more comfort and pleasure. A rich gel may suit you if thin lube runs too much. What feels best is your choice. One type will not be right for every use.
Smile Makers says the gel is vegan and cruelty-free. It also says the pH is formulated for intimate use. Those are brand claims. Not all water-based lubricant brands share those traits. This gel will not suit all skin.
How to compare other water-based lubricants
Many other lubricant brands sell small and large bottles. Read each label. Does it work with your condoms and sex toys? Do the ingredients suit your skin? A silicone lubricant and a water-based lubricant are two types. Each has its own care and cleanup rules.
Start with what you need. Want to avoid glycerin? Need a clear answer for your condom? Prefer a tube over a pump? Those details help you choose. A claim to be the best lube tells you less.
What do buyers say about Generous Gel?
On Ulta's Generous Gel review page, a buyer with the name “Go to” says it lasts well and does not feel sticky. Another, “Chloe C.,” just says it works for them. Each speaks for their own use. Your own use may feel quite different. Clear details can make a review more helpful.
The Smile Makers shop has reviews that mention gifts or perks. Some at Ulta are marked as shared from the brand. Those details affect how much weight I give a review. I want to know how a gel feels. That tells me more than five stars on their own.
A good review should name the pack used. It should say what worked and what did not. One review count can cover old and new packs. Reviews cannot prove that a lubricant is compatible with every condom. They cannot resolve a health concern.
Check your condom type first
This is the key point in my Smile Makers Generous Gel review. The brand site makes a broad claim about use with condoms. The FDA's 2019 clearance record has limits. It says this lubricant is compatible with latex and polyisoprene. It says it is not compatible with polyurethane.
That record is for an older 30ml pack. It is not proof of each claim on today's 60ml pack. I would not use Generous Gel with polyurethane condoms. I would first need clear new label advice that allows this. Read both packs before use.
Choosing non-latex condoms? Our SKYN condoms review shows why the type matters. “Non-latex” covers more than one kind. A claim about one does not cover the rest.
For sex toys, read the toy maker's care guide too. It may call for water-based lube. Follow the rules for your exact toy. Do not guess from its color or how it feels.
Using Generous Gel with care
Read the label before the first use. Start with clean hands. Use a small amount, as the pack says. Keep the nozzle clean and close the cap after use. Clean spills immediately. Lube can make a hard floor slick.
Do not push through pain. If irritation occurs, stop using the gel. If irritation persists, seek care. Avoid contact with your eyes. Check the pack for how to store it. Check its use-by date too. An old shelf-life claim should not replace the date on your tube.
The NHS guide to vaginal dryness lists water-based lubricants as one way to help. Hormonal changes and some drugs can cause dryness. So can other things. Seek care for dryness that lasts, odd discharge, or bleeding after sex. More lube is not a full answer to those signs.
Is Smile Makers Generous Gel good value?
I would check the full order cost before buying. Try the brand shop or a known store such as Ulta Beauty. Check the size, stock, delivery charge, and return terms. A deal is less useful if you must buy things you do not want.
For a first purchase, one tube makes more sense to me than a set. You can find out if this lubricant suits you. Then you can buy more. If you know you avoid glycerin, save your cash. Look for a mix that leaves it out.
Keep massage oil apart from personal lube. Our massage candle guide covers body oils. They should not take the place of a water-based lubricant.
My verdict on Smile Makers Generous Gel
Smile Makers Generous Gel has a clear appeal. You get a small, fragrance-free tube at a low price. That is enough to earn a look. You still need to check the ingredients and condom labels.
I would choose Generous Gel only when those details match how I plan to use it. Comfort is the goal. If the gel does not suit you, it makes sense to switch.